digital design
Product Management and Marketing - Patio
As a part of my product management internship at Patio, a social media platform geared towards college students, I mainly worked on marketing strategies and managing the other interns. Towards the end of my internship there I started developing Patio's social media presence, creating some graphic templates to be used on their Instagram and website. A huge project I also worked on throughout the year I interned was improving the product design of the app, conducting dozens of UX research interviews and spearheading the night mode and message react features. You can learn more about the app here: https://www.patio.app/
Web Development - Digital Garden
A digital garden is a blog of sorts for creators to publish what they've been up to, whether it be places they traveled, books they read, movies they've seen, etc. In my digital garden, a webpage I coded with HTML, CSS, and Javascript, I take a reverse hover approach that uses an Instagram-esque square grid, but allows for more mystery. None of these images have location tags, leaving the viewer to focus solely on the photograph itself. Hover through the site below to see for yourself!
Web Development - Spotify DJ (WIP)
As a huge audiophile, I found myself wishing there was a way to reorganize my Spotify playlists such that the songs would transition seamlessly to the next, the way DJs do. Taking inspiration from DJs themselves, I created a website that does just that by reorders playlists by BPM and song Camelot Key, a value that utilizes the Circle of Fifths to determine the dominant chords in each song. The website is currently fully functional for playlists of up to 400 songs. Click here to view the GitHub repository!
Logo Design Case Study - LTF Ventures
As a part of working with LTF Ventures, a student-run venture capital firm at UChicago, I was asked to create a new logo for them. Since the firm had no previous branding, all they asked was that the logo nodded to the phrase "Learning to Fly", which is what LTF stands for.
For the first rendition of this logo, I kept it quite minimalist. I used a single flat lay wing to represent flight, then a bold serif/light sans serif font combo. I chose a terracotta color for the wing as a nod to UChicago's colors (maroon), but in a more muted tone to keep with the minimalist branding.
After carefully reviewing the first logo on multiple different background colors and textures, I realized that it wasn't quite bold enough. While I wanted to keep the minimalist professionalism of the wing, there was generally too much negative space. As such, I inverted the wing, enclosing it in a box with rounded corners. I also kept the font to a consistent bold serif for easier readability.
For the final logo, I ended up going in a different direction than the first two renditions after receiving feedback that LTF Ventures wanted more emphasis on the "learning" aspect of "learning to fly". I ended up pivoting, replacing my initial preference of flat lay minimalism with a paper airplane with an aircraft shadow. Here, the message was clearer: LTF Ventures helps smaller startups (paper airplanes) achieve their dreams of becoming something greater.
For the first rendition of this logo, I kept it quite minimalist. I used a single flat lay wing to represent flight, then a bold serif/light sans serif font combo. I chose a terracotta color for the wing as a nod to UChicago's colors (maroon), but in a more muted tone to keep with the minimalist branding.
Logo Design - Miscellaneous
Below are a couple of other logos I designed for various startups I worked with in the past.
Icon Design - Sandisk
As a part of my internship working in the Sandisk team, I was asked to create icon renditions of all their major products and product use cases. A sample of these are shown below.
Icon Design - GEP
My internship at GEP focused primarily on UX and UI, as well as interaction design. That being said, I was also asked to create various icons for a new product they were launching. Each icon was picked from up to ten different iterations to maximize consistency among icons.
